Smartwriter
AI hyper-personalization tool that generates unique cold emails from prospect research
From $49/mo
What is Smartwriter?
Smartwriter solves the cold email personalization paradox: truly personalized emails perform far better than generic templates, but personalization is time-consuming to research and write at scale. Smartwriter automates the research — scraping LinkedIn profiles, company websites, recent news, job postings, and tech stack information — then uses that data to generate unique opening lines for each prospect in seconds.
Upload a CSV of 1,000 leads and Smartwriter generates 1,000 unique, personalized openers that reference something specific about each recipient — a recent article they published, a company milestone, a technology they use. The output quality is dramatically better than generic templates and approaches the quality of a skilled SDR's manual research, at a fraction of the time.
Smartwriter also generates LinkedIn connection request messages, follow-up sequences, and review request emails. For outbound-heavy B2B teams, it effectively multiplies SDR capacity by eliminating the research phase that typically consumes 60% of email writing time.
Key Features
- Hyper-personalized cold email generation from LinkedIn
- Company website and news research
- Bulk CSV upload for scale personalization
- LinkedIn connection request generator
- Follow-up email sequences
- Email subject line generator
- Backlink outreach personalization
- Review request emails
- CRM export (Salesforce, HubSpot)
- API access
Pros & Cons
Pros
- Best hyper-personalization at scale — unique openers for thousands of prospects
- Dramatic reduction in research time for outbound SDRs
- Bulk processing handles large prospect lists efficiently
- Multi-channel support: cold email, LinkedIn, backlink outreach
Cons
- No free plan — $49/mo minimum
- Output quality depends heavily on prospect data availability
- Less useful for warm email or newsletter writing
- Credit-based pricing model can get expensive at high volume
Pricing
Model: Subscription
| Plan | Price | Key Limits |
|---|---|---|
| Basic | $49/mo | 400 personalization credits/mo |
| Popular | $149/mo | 1,500 credits/mo, all features |
| Pro | $399/mo | 5,000 credits/mo, priority support |
Frequently Asked Questions
- What is hyper-personalization in cold email?
- Hyper-personalization means each email includes a unique, specific reference to something about the individual recipient — a recent article, a company news item, a shared connection. It differs from basic personalization (just inserting first name and company) and dramatically improves reply rates.
- Does Smartwriter work for LinkedIn outreach?
- Yes. Smartwriter generates personalized LinkedIn connection request messages and InMail messages using the same research infrastructure as cold email. This makes it useful for multi-channel outbound sequences.