Lavender
AI email coaching tool that scores and improves sales emails for higher reply rates
What is Lavender?
Lavender is the AI email coach built for sales professionals — it does not just suggest email content, it scores your email in real time and tells you exactly why it will or will not get a reply. The scoring is based on Lavender's analysis of millions of cold emails, identifying the specific patterns (subject line length, reading time, number of questions, personalization signals) that correlate with higher reply rates.
The tool integrates directly into Gmail and Outlook, appearing as a sidebar that analyzes your email as you write. The Personalization AI researches your prospect's LinkedIn, company news, recent activity, and suggests specific opening lines tailored to that individual — the difference between a generic opener and one that gets noticed. The Email Starter generates first drafts based on your intent (follow-up, intro, re-engage) that typically score 80+/100 without edits.
Lavender is particularly valuable for sales teams under reply-rate pressure. The team analytics show which reps are writing emails that get replies vs. which need coaching — giving sales managers data-driven insight into email performance across the team.
Key Features
- Real-time email scoring (0-100)
- Personalization AI (LinkedIn and company research)
- Email Starter (AI first draft generator)
- Gmail and Outlook integration
- Subject line optimizer
- Prospect data panel (company size, role, news)
- Team analytics and coaching insights
- Mobile view preview
- Sequence integration (Outreach, Salesloft, Apollo)
- Reading time and word count optimization
Pros & Cons
Pros
- Real-time scoring explains exactly what to fix and why
- Personalization AI makes 1:1 openers fast — previously a time bottleneck
- Integration into Gmail/Outlook means zero workflow friction
- Team analytics make coaching SDRs data-driven
Cons
- Focused exclusively on sales email — not useful for general email writing
- Scoring focuses on reply rate signals, not relationship-building nuance
- Price at $27/mo per user adds up for large SDR teams
- Free plan limited to 5 emails/mo
Pricing
Model: Subscription
| Plan | Price | Key Limits |
|---|---|---|
| Free | $0/mo | 5 emails/mo, basic scoring |
| Individual | $27/mo | Unlimited emails, all features |
| Team | $49/user/mo | All features + team analytics, coaching |